Marketing is the process that is related to promotion of sale goods and services and comes under as preview for social and managerial process by individual and groups them need and want through creating and exchanging product and values with others. Marketing is the process that is done to create a customer, retain a customer and satisfy a customer.  Following is the list of some useful open courseware for marketing.

  1. Marketing Management: In this introductory courseware on marketing this has been told that how goods and services are provided to fulfill human needs. To achieve that goal articles from scientific journals, chapters from marketing textbooks, newspaper clippings and selections of popular literature has been taken and accepted.
  2. Global Marketing Strategy: This courseware provides an overview of the various topics involved into global marketing like as analytical approach to strategic marketing problems as faced in global arena. It further includes key analytical and decision making frameworks as related to international global marketing environment.
  3. Marketing and Internet:  The internet has emerged as a very relevant and emphatic way to do business in current age and has very important role thus in marketing too. It has completely changed the form and way an employee interacts with firm. Therefore, this courseware has focused on manner a company interacts with partners and customers with the help of internet.
  4. Marketing Research: This course ware is about acquiring knowledge of concepts and techniques needed for having market research and applying them into the real world of marketing research.  For the purpose of achieving knowledge and learning under this courseware there are provided lectures, discussions, cases, tutorials and projects.
  5. Introduction to Marketing: This courseware is designed with purpose to have a student basic understanding of marketing and letting him to entertain the importance of various marketing functions, the management of those functions and effect of those functions in the marketing domain. However major functions of marketing are marketing management, marketing research, product planning, distribution channels, pricing and promotion.
  6. International Business and Marketing:  This courseware is about the institutions and operations which are necessary for operating businesses, internationally. This courseware relates to salient features of the international economy and the working environment of the selected countries with preview and purpose of international businesses.
  7. Information Technology in Marketing: This courseware is dedicated to concept and description of marketing applications in E-commerce in respect of corporate strategies in business to business and business to consumer market However in the field of global, consumer focused quality driven business philosophies the role of marketing plays a very important role in corporate strategies.